A survey conducted by AB InBev UK has shown that there is a large difference between parents’ perceptions of teenage drinking habits and their actual behaviour. Who would have thought that the survey found parents today tend to over-estimate the scale at which this age group consumes alcohol – can you blame them?
The survey found that 70% of parents believe the number of children who are drinking alcohol is a lot higher than it is.
The average estimate by parents in the UK was that 57% of 11 – 15 year olds have consumed alcohol despite the actual number being closer to 39%. Furthermore, the average prediction from parents who took part in our survey was that 34% of 11 – 15 year olds drank alcohol once a week or more. However official figures show that only 5% of this age group does so.
That means that these parents believe that seven times more young people are drinking regularly.
Similarly, although the amount of young people who drink is generally on the decline, approximately 70% of parents believe that it is actually increasing.
With this in mind, AB InBev UK has pioneered a 3 year relationship with the Alcohol Education Trust to bring parents up to speed on responsible drinking through a series school sessions across the country.
Check out some of their tips and learn from other parents on the AET Facebook page here: https://www.facebook.com/talkaboutalcohol